RPA — ALYSSA ARCOS

Role: Digital Strategy Intern

GEN Z STATE OF SOCIAL:

Gen Z is the hot topic for advertisers on how to best reach and interact with this audience without sounding “cheugy” This is a research analysis on Gen Z social behaviors, discussing what drives them to social how they interact and who are they are connecting to.

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Tiktok Competitive:

As the TikTok platform begins to grow the debate for brands is whether or not to jump onto these new platforms. This competitive overview for brands to asses whether or not the brand should join TikTok

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Honda Social Content:

Brands are constantly trying to create content that is relevant and resonates with the audience. For Honda, I assisted on creative briefs. Which provided research and insights on the target audience and trending topics for upcoming campaigns and monthly content.

National Coffee Day

Lunar New Year: