Role: Campus Rep
Campaigns:
We were tasked with different product or brand initiative briefs where I as a res had to create a campaign to support product launch and aligned with the VS Pink’s tone of voice.
WEW Campaign :
Campaign Strategy:
Highlight the versatility of the wear everywhere bra through social media by creating graphics, TikToks and Instagram giveaway. The question is where does the custom wear their everywhere bra. For social on TikTok there is a niche audience of fashion lovers. This will be the platform to not only inspire outfits, but places to wear the bra. Instagram is the perfect place for a giveaway because it will allow for the most interactive engagement where people can share and tag their friends. The idea is to show places where you can where this bra and ask the followers where they wear their bra.
Graphics by: Alexia Muller
There is a large group of fashion lovers on TikTok, who share product recommendations and outfit inspiration. We wanted to tap into this well known style to connect with the fashionistas of TikTok. Our content for the campaign had over 71k views.
Social Media Giveaway
Events:
As part of many campaigns we were tasked with creating online and in person events, to create fun opportunities for college students to feel more connected to the brand.
Social Media Content:
I captured images and videos of products for the brand to use on their social channels, website and email marketing.
Social Media Influencer:
Working as a campus representative gives me insight into the brand and their visions. My sponsored content was mixed in with my everyday content. With over 1,000 followers on Instagram, my sponsored content will average over 250 likes per post. Some of the content that has been featured on the VS PINK website and instagram for over 7 million followers to see.
